Firstly I'd like to welcome you to 360 Edge's new blog page. Here we will share insights, facts, figures and give you a further look into our social media services and the people providing this to you.
What a few month's this has been!?
The uncertainty from a business perspective has been beyond what any of us have experienced in our lives, and hopefully we'll see a new norm develop from COVID-19, a better norm, one that we can not only improve on but be better people from it. We have all had time to reflect, not just on ourselves but our business, how we operate and how we can do better. If you were succeeding before and haven't changed the way you operate post lockdown, look over your shoulder...because the competition has.
Does your business see the opportunity that has arisen over the last few months? In "opportunity" I'm talking about the volume of your clients and customers that are on social. The ability to speak to them through WhatsApp, the flexibility for them to purchase a product with a few taps of the thumb and the opportunity to entertain, to influence and talk to a community and build a tribe like never before.
The possibilities are endless
Based on publicly available data up to 20 April 2020, 15 social media platforms have 300 million or more monthly active users*: (datareportal)
Facebook has 2.498 billion monthly active users.
YouTube has 2 billion monthly active users.
WhatsApp has 2 billion monthly active users.
Facebook Messenger¹ has 1.3 billion monthly active users.
WeChat (Weixin) has 1.165 billion monthly active users.
Instagram¹ has 1 billion monthly active users.
TikTok (Douyin) has 800 million monthly active users.
QQ has 731 million monthly active users.
QZone has 517 million monthly active users.
Sina Weibo has 516 million monthly active users.
Reddit has 430 million monthly active users.
Kuaishou has 400 million monthly active users
Snapchat’s² potential advertising reach is roughly 398 million active users.
Twitter’s² potential advertising reach is roughly 386 million active users.
Pinterest has 366 million monthly active users.
Content management and influencer marketing agencies were hit hard at the beginning of the pandemic due to the affordability to a business and understandably so...but the question now is can you afford not to be seen and heard on social?
We have made changes to our business introducing software and systems to allow us to perform at optimum levels for our clients. To see how we can help you and your business contact our team today